Jason Keith - Partner / Co-founder


A passion for the Perioperative environment led Jason to launch mfPHD seven years ago.  After graduating from the University of Oklahoma with a degree in Communications, and a successful college football career as an offensive tackle, Jason began his career in medical sales.  Due to his ability to connect with clinical staff from all disciplines and through the surgical boom revolution, Jason was recognized for his work with surgeons in designing surgical suite layouts across the country.  His accomplished efforts at Belimed, Berchtold, and Trumpf steered Jason to the realization that he could create a vivid impact in OR’s via the delivery of modular stainless steel construction. A passion for advancing customized, beneficial and flexible spaces led Jason, together with Tom Crenshaw, to bring the Fortress™ wall system to life. 

When he is not working to create an optimized hospital environment, you can find Jason and his family on the river or working with his more famous wife at the best barbeque restaurant in Waco, Vitek’s Market!

Email: [email protected]

Tom Crenshaw - Partner / Co-founder


Since the age of 14, when working at a part-time job pouring concrete for his father, Tom has had a passion for the field of construction.  That passion has now expanded to include a focus on improving the quality, flexibility and durability of critical healthcare spaces. Since the birth of mfPHD, Tom has seen countless Operating Rooms, and healthcare spaces that his expertise has been able to impact in the most positive of ways.  He has dedicated his career to healthcare, and realizes that the Fortress™ system has a beneficial and measurable influence on care delivery. Tom is well known for his hands on leadership style, willingness to make things happen, and comprehensive knowledge of field construction. Many projects with challenging schedules and budgets have succeeded because of Tom’s dedication, attention to detail, and commitment to satisfaction, and Tom is consistently recognized by mfPHD’ s clients for his many strengths.

When not working, Tom likes to relax on the golf course, or fish on the Brazos River and in Lake Waco. 

Most notable is his distinctive Texas drawl.  If you aren’t fluent in Texas, don’t worry, Jason can translate.

Email: [email protected]

John Moore - Vice President, Sales


An agent of change, John has been at the forefront of many healthcare innovations throughout his career. During a successful career specializing in surgical table sales and training at Berchtold, Maquet and Trumpf, John became introduced to modular wall systems abroad.  He immediately recognized the need to bring this innovation to the US. John joined mfPHD in 2013, and has enjoyed the challenging and changing physical environment of healthcare. He remains dedicated to project collaboration, and integrating users, designers, contractors alongside the mfPHD team as they incorporate modular stainless steel to the highest level of quality standards.

John is a graduate of Texas Tech University.  When not promoting the Fortress™ system, John is an intrepid traveler and participant in live music festivals! 

Email: [email protected]

Trevor Higgins - Business Development Manager


Having spent much of his career in healthcare as a space analyst and project manager at Massachusetts General Hospital, Trevor is able to bring the owner’s perspective to each and every client and project at mfPHD.  He understands what pressures the facilities departments are faced with and is able to help them achieve their goals of efficient space planning and use, as well as management of often strict capital budgets. Many of Trevor’s projects at Mass General were state of the art spaces, from BSL2 and BSL3 labs to MRI upgrades and OR renovations; and included sterile and robotics integration into the compounding Pharmacy.  He quickly recognized and embraced mfPHD and the Fortress™ system for the Pharmacy projects. Trevor brings his insider perspectives when introducing clients to the benefits of the products. 

When not working to innovate in multiple healthcare settings, Trevor focuses on his family, and love of the outdoors, golfing and gardening.

Email: [email protected]

Cory Trent - Business Development Director, Central and Southwestern Regions


A graduate of the University of Oklahoma, Cory pursued a career in geology before realizing that he found developing relationships with people far more interesting than developing relationships with rocks. A career change led him to a marketing position with Image Stream Medical. While focusing on video integration in the OR environment, Cory realized a passion for collaborating with users, administrators, facilities staff, and design/construction teams in promoting innovation in healthcare delivery. Since mfPHD's wall system is the future of healthcare, mfPHD is the perfect fit for Cory.

When he is not collaborating with clients and project teams, Cory coaches football, soccer, baseball, and basketball for his sons' teams. From a family of ranchers, Cory also enjoys the chance to unwind while  fishing at his family's ranch in Oklahoma.

 Email: [email protected]

Chance George - National Account Executive


Chance began his career as a banker but quickly realized that he enjoyed selling the bank’s products as much as developing business relationships.  His healthcare career began with selling specialty surgical instrumentation and devices. This move led him to a partnership in a Medical Imaging distributorship, eventually owning and managing his own medical sales company. He has promoted products and solutions within many healthcare sub-specialties including Medical Device, Imaging, Capital Equipment and Innovative & Integrated Solutions. Chance is excited to join the mfPHD team where he will focus on developing business relationships with national healthcare organizaitons that will benefit from mfPHD's systems.   

A graduate of Auburn University, Chance is the reigning mfPHD ping pong champion, and also likes to play golf and tennis. He loves to cook, and will gladly challenge Jason for the best rib recipe. When the team is together, he has been known to provide comic relief with his singing and partaking in a frosty and fries.

Email: [email protected]

Maria Ochoa - Design Engineer


Maria joins the mdPHD team as a Design Engineer. As a  CAD designer, she works closely with the team and our clients’ architecture and contractor partners to design specific solutions for mfPHD clients. Maria is a natural problem solver and leverages her CAD experience to transform initial rough designs into working documents. Her eye for detail is invaluable in coordinating design details with hospital staff and the design and construction team. Through her technical expertise, she  seamlessly ensures document quality and actively assists in guiding in the design review process. Maria began her career in the aerospace industry, working for L3 Technologies as a CAD designer generating design documents for aircraft modifications.

When she is not collaborating with project teams, Maria can’t be found. She travels the world in search of the most beautiful beaches and the best scuba diving. Her “Best Of” scuba diving list includes Thailand, Cozumel, and the Cayman Islands.

Email: [email protected]

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